Atlanta blends together its many southern traditions, with a diverse cultural scene and a booming international business community. The city is recognized worldwide as a major center for commerce, technology, media, communications, tourism and sports. Atlanta is home to many major U.S. based and international corporations (CNN and Coca-Cola are headquartered here), and is rapidly increasing its international profile as a result of the 1996 Summer Olympic Games, the success of its professional sports teams and its reputation as the business and cultural center of the "New South." Students in Atlanta would have convenient access to a multitude of business and cultural opportunities.