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Learn More. Academy of Art University is America's largest private accredited art university. With 30 distinct areas of study to choose from both online & on campus in the heart of San Francisco.

Fashion Marketing and Management Degrees

July 11, 2011 written by FS Staff

Fashion Degrees

The Fashion Marketing and Management program will prepare students for a career in the retail and wholesale fashion industry. Focusing on behind-the-scenes operations, students learn the importance of production, marketing, advertising and business administration. They gain a big picture understanding of the marketplace and what it takes to succeed there.

Fashion marketing is the business that moves the world's fashions from designers' showrooms to the retail floor and into the hands of consumers. Through lectures from industry professionals, special field trips, projects, and internships, students gain an in-depth knowledge of the apparel industry and fashion cycles. Students are trained in a comprehensive range of disciplines including fashion merchandising, fashion coordination, buying and textiles, small business management, advertising techniques and marketing strategies, retail management, and visual merchandising. In the process they can learn about everything from retail buying, window dressing and producing fashion shows to public relations and consumer behavior. Most programs give special attention to consumer behavior and its role in dictating trends and predicting purchasing patterns. Others explore new and exciting opportunities in online retailing, electronic retailing, and catalogue development as alternatives to traditional retailing.

Graduates are prepared for entry-level jobs in the fashion industry such as Management Trainee, Sales Representative, Assistant Manager, Manufacturer's Representative, Assistant Merchandise Buyer, and Stylist.

SEE WHAT FASHION CAREERS FIT WITH THIS DEGREE >>
READ SOME OF OUR GREAT FASHION ARTICLES >>

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Below are the Fashion Marketing and Management Degrees offered by the schools reviewed on this site. Find the Degree Program you are interested in, request information, and get started today!

Programs to Consider:
Academy of Art University
Selected Campus Locations:
  • San Francisco and Online
Selected Programs:
Fashion - BFA, MA, MFA - San Francisco Campus
Textile Design - BFA, MFA - San Francisco Campus
Fashion Merchandising - BFA, MA, MFA - Online & San Francisco Campus
Fashion Marketing - BFA, MFA - Online & San Francisco Campus
Fashion Styling - BFA - Online & San Francisco Campus
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2014 Top 75 Fashion Design Schools in the U.S.
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Top 50 Fashion Design Schools and Colleges in the US – 2016
Top 50 Fashion Design Schools and Colleges in the US – 2017
Top 50 Fashion Merchandising Schools and Colleges in the US – 2017

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Academy of Art University

Learn More. Academy of Art University is America's largest private accredited art university. With 30 distinct areas of study to choose from both online & on campus in the heart of San Francisco.

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