The Fashion Marketing and Management program will prepare students for a career in the retail and wholesale fashion industry. Focusing on behind-the-scenes operations, students learn the importance of production, marketing, advertising and business administration. They gain a big picture understanding of the marketplace and what it takes to succeed there.
Fashion marketing is the business that moves the world's fashions from designers' showrooms to the retail floor and into the hands of consumers. Through lectures from industry professionals, special field trips, projects, and internships, students gain an in-depth knowledge of the apparel industry and fashion cycles. Students are trained in a comprehensive range of disciplines including fashion merchandising, fashion coordination, buying and textiles, small business management, advertising techniques and marketing strategies, retail management, and visual merchandising. In the process they can learn about everything from retail buying, window dressing and producing fashion shows to public relations and consumer behavior. Most programs give special attention to consumer behavior and its role in dictating trends and predicting purchasing patterns. Others explore new and exciting opportunities in online retailing, electronic retailing, and catalogue development as alternatives to traditional retailing.
Graduates are prepared for entry-level jobs in the fashion industry such as Management Trainee, Sales Representative, Assistant Manager, Manufacturer's Representative, Assistant Merchandise Buyer, and Stylist.
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