What do Fashion Directors do? Where do Fashion Directors work? FS takes a look:

Fashion Director
About Fashion Director: 

Depending on the type of business, fashion directors manage everything from design to promotions. Also called fashion coordinators or creative directors, fashion directors may work for magazines, advertising agencies, designers, or retail giants. In a nutshell, fashion directors run the show!


Fashion Director Job Description: 

Fashion directors are responsible for creating the look and feel of fashion shoots, ad campaigns, department stores, design houses, magazine ads, and other visual and promotional materials. They monitor industry trends, and attend fashion shows and trade shows. Fashion directors also travel frequently to meet with clients, buyers, account representatives, and other industry professionals.  

Fashion directors work for advertising agencies, magazines, public relations firms, design houses, department stores, production studios, event planning companies, media firms, and even film and video production studios.

Becoming a Fashion Director: 

t is rare for an individual to fall right into a director position shortly after graduation—talent or no talent. In fact, aspiring fashion directors spend years working their way up from entry-level positions in the industry. Fashion director is a high-level position that requires education, talent, and a tremendous amount of experience. To begin the journey from fashion student to fashion director, you must enroll in a bachelor’s degree program in fashion design, fashion merchandising, or fashion retailing. Fortunately, there are 300 postsecondary institutions with art and design programs accredited by the National Association of Schools of Art and Design (NASAD).

Many aspiring fashion directors incorporate business coursework into the fashion program. Business coursework in entrepreneurship, finance, leadership, and accounting can help you learn how to manage teams, budget, solve problems, and make decisions. These are all qualifications employers look for in an applicant. 

Fashion Director Salaries: 

Salaries for fashion directors range from $40,000-$100,000 (or more) depending on, geographic location, experience, education, and the type and size of the company. For example, fashion directors working at smaller companies may average $40,000-$60,000 per year. Directors at larger companies may average $100,000+ per year.

Some fashion directors work as independent contractors or they manage their own firms. Salaries for these individuals are tough to average, but it's not uncommon for a successful independent fashion director to earn six figures or more per year.