Fashion Marketing / Merchandising

Fashion marketing and merchandising professionals are responsible for identifying and creating fashion trends to sell the products created by fashion designers. Drawing on their knowledge of consumer psychology and trends, they promote fashion with advertising and visual marketing campaigns. The fashion merchandising field includes jobs in both retail and wholesale sales.

Apparel represents a $276 billion retail market in the U.S. and the industry employs large numbers in textile manufacturing (116,000), apparel design and production (170,000), apparel wholesale distribution (140,000), and an impressive three million in apparel retailing. With promising employment figures like these, it’s easy to understand why many fashion students are drawn to fashion retailing and fashion merchandising.

Here at we have profiled dozens of professions in fashion design, fashion merchandising and related fields. Each article contains info about the profession, employment and salary trends and data, types of jobs available to someone with training in that profession, and tips on choosing that career path. Below is a handy dandy list of our profession profiles to date.

Mesa Community College

Mesa Community College: Fashion Merchandising & Design Fashion Merchandising/ Fashion Design/ Retailing.
Mesa, Arizona
Fashion Merchandising & Design Department

The Fashion Merchandising & Design department at Mesa Community College incorporates all students who have the desire to become professionals in the fashion industry. One of the main objectives of the merchandising and design curriculum is to provide students a clear picture of current trends in the fashion industry. To help achieve this goal, Mesa Community College offers students the opportunity to network with faculty members who have years of experience in fashion and design. The department’s teaching philosophy emphasizes the value of learning by experience, which sends out students to participate in the fashion industry in their community.

Northern Arizona University

Northern Arizona University: Merchandising
Flagstaff, Arizona
School of Communication   

North Arizona University offers an in-depth curriculum designed to give students a solid background in all aspects of product merchandising and services. The School of Communication offers courses that help students improve their communication skills. The merchandising industry entails a host of strategic challenges including product selection, scheduling, merchandise quantity, and pricing. To prepare students for these challenges, the Merchandising program prepares individuals to be qualified in analyzing products and consumer trends, purchasing merchandise from different apparel markets, and executing successful advertising and promotional events campaigns.

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Quick Fact
In 2017, workers with a bachelor's degree or higher had almost twice as much
median earnings per week than workers with only a high school diploma*.
*Bureau of Labor Statistics