The Major in Apparel and Merchandising emphasizes the study of apparel and textile design, product development and sourcing, and the promotion, distribution, and retailing of consumer goods in the global environment, while fostering awareness of cultural diversity and a commitment to social responsibility.

The program encompasses the study of the cultural/historical, economic, social/psychological, and scientific aspects of the textile and apparel industry. There are three concentrations in the major: Apparel Design and Production, Merchandising, and Product Development.